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WhatsApp, one of the leading messaging applications globally, introduced the shopping button that facilitates product cataloging for business users worldwide. You can now shop without leaving WhatsApp by clicking on the shopping icon above the chat conversation related to the business.

Facebook, which has become a global internet giant, pays great attention to enhancing shopping features on Facebook and Instagram. Recently, WhatsApp has introduced a shopping button, allowing users to complete their purchases without leaving the application.

With the recent shopping button, it is evident that WhatsApp can become a powerful marketplace, especially for small and medium-sized businesses to communicate directly with their customers. Recognizing this, Facebook will soon start charging licensing fees from businesses using WhatsApp Business. This move will turn WhatsApp into a direct source of revenue for Facebook.

You can create your catalog and start selling through WhatsApp using the guidance provided by WhatsApp's official YouTube account for the Shopping button.