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Instagram recently introduced a new feature called "Rooms." Let's take a look at what this means for businesses in terms of their social media strategies.

Instagram Rooms is a feature that allows users to have live video chats with other users. Previously, Instagram only supported live video chats between two people, but with the Rooms feature, it's now possible to have live chats with multiple participants.

Rooms functions similarly to other video conferencing applications like Zoom or Google Meet. Users can select the people they want to have a live video chat with and invite them to their virtual "room." Each room enables users to come together for a live video conversation.

Instagram Rooms can be particularly beneficial for businesses. Through this feature, businesses can interact with their customers in real-time, organize online events, or conduct live demonstrations of their products. This can help businesses connect more effectively with their customers and further strengthen their brand presence.

In conclusion, Instagram Rooms is a new step in the continuous development of live video chat features on Instagram. It serves as a tool that businesses can use to engage with their customers in real-time. This feature has the potential to enhance brand strength and enable businesses to have a more impactful presence on social media.