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What is SEO?

SEO stands for Search Engine Optimization, and it's a system that allows websites to stand out for free on social media platforms. With SEO, the content on your website can climb to the top ranks on search engines like Google. This way, your website receives more clicks and attracts more visitors. Essentially, SEO involves actions taken to enhance your website. To understand the primary purpose of SEO, it's crucial to first learn how search engines work.

What Should You Pay Attention to in SEO?

Search Engine

When Google presents content during a search, it prioritizes the most relevant and authoritative information. Therefore, when sharing content on your website, you should align with the demands of search engines. So, what does a search engine expect from you?

• Attention-grabbing headlines

• High-quality content

• Content that caters to the visitor

• Optimization

• For a more personalized page, additional features like location information, social accounts, and search history can assist your website.

Another vital factor for search engines and SEO is the usage of keywords. When someone uses Google to search, the keywords in the text help websites appear in the search results. By using relevant keywords for your website, you can elevate your content to higher positions.

Optimization

After understanding "What is SEO?", the most important aspect is optimization. The text you write on your website needs to be original, and the images and videos should belong to you. Optimization involves numerous criteria and features. Neglecting these will result in a decline in your website's visitor count. What's required for optimization:

• While writing content, consider your target audience and create more engaging content tailored to them. Pay attention to punctuation, grammar, spelling, and originality. This will increase the number of visitors to your site, and they'll be more likely to return.

• Include at least one main heading and at least one subheading in your content. You can label them as H1, H2, H3, H4.

• Utilize internal links on your website to capture visitors' attention and encourage them to spend more time on your site.

• Relevant images related to the topic enhance your site's appeal and attract more visitors. Adding alt tags to images can help your content stand out on search engines.

• When creating URLs for your articles, use the correct keywords and keep them short. Additionally, words in URLs should be separated by hyphens.

• Your website must be mobile-friendly, as sites that aren't mobile-responsive tend to lag behind.

• Your website's loading speed is crucial; otherwise, you'll experience a higher visitor dropout rate.

• To prevent malicious bots and plagiarism, you can add the Robots.txt file to your website.

• To increase visibility and traffic, you can use a Sitemap.

Off-Site SEO

Following the tasks to be completed on your website, you need to focus on tasks outside your site. These include:

• You can connect with your visitors and attract their attention using Google Ads.

• With Google Ads, you can choose ads relevant to your site and reach your target audience.

• Social media advertisements for your website can help you reach your audience more quickly.

• You can create social media accounts for your website and promote your content.

• Consistent and original content sharing is essential.

• Writing guest posts for websites where your target audience is present can also be beneficial.

What Actions Should You Avoid?

• Stay away from automatically generated content for your website.

• Instead of automatic URLs, create short and relevant links that match your text and site.

• Avoid using content copied from other sources.

• Having hidden links on your site can deter visitors.

• Infrequent content sharing negatively affects SEO.

In addition to these, when SEO work is done by professionals like our company, it can greatly benefit your website. Therefore, you can expand your website's reach by getting in touch with our team.