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ADS, especially for business owners, is a crucial type of advertisement. Google has introduced this advertising type to enable businesses to advertise. The logic behind Google Adwords is to display businesses' ads based on the keywords written when a search is performed on the search engine. Almost everyone uses Google daily to search for various things. Search engines like Google also have algorithms that bring the most relevant results based on the information entered. Google is the most widely used search engine worldwide. Having your ad appear on a program used by people every day is essential for businesses. Compared to other advertising types, Google Ads allows businesses to reach potential customers directly.

What Is Google Adwords?

Google Adwords is a text-based advertising model. It is one of the models most commonly used by businesses for advertising. Ads created with Google Adwords usually consist of certain lines used within specific limits. These lines can include things like the site's domain or a description line. In Internet Advertising, the advertising fee is paid based on clicks when the ad is displayed to the audience, not when it's shown.

The costs in the Adwords advertising model vary depending on the competition in the keywords on which the ad will be displayed. If businesses want their ads to stand out and be more prominent than their competitors, they will need to pay higher fees. What matters is that the ads appear on the first pages of the search engine because most people tend to look only at the first pages when searching. They usually don't pay much attention to results on later pages. Therefore, if you want your ad to appear high up and where everyone can see it, the cost of the ad will increase.

How to Create Adwords Ads?

To create Adwords Ads, certain steps need to be followed. These steps are as follows:

1. Open a Google Ads account: To be able to advertise, you need to create a Google Ads account first. After creating the account, you'll need to create campaigns on the page that appears. This area also contains tabs where all the analyses can be viewed.

2. Choose keywords: After creating an account, you need to create a campaign. In this step, you need to determine some keywords that will be used for advertising. The choice of keywords is crucial. When creating keywords, you can check how many times the keywords are viewed in a month from the planner. Keywords that are viewed frequently come with higher costs.

3. Configure campaign settings: Campaign settings involve defining where the ad will appear. For instance, it may be more reasonable for a business in Izmir to set the location to Izmir when advertising. Other campaign settings include daily budget, network targeting, ad scheduling, location, language, and bidding strategy.

4. Create ad text: After selecting keywords and configuring campaign settings, the next step is to create ad text. Ad text should be created carefully and attentively.

5. Ad Extensions: Extensions, such as user reviews, address directions, and description texts linked to the website, are displayed together with the ads. Using extensions is crucial to create a more powerful ad. Advertisements with extensions tend to receive more clicks compared to those without.

6. Billing settings: After completing all the settings and account setup, you need to choose a payment method. After this step, your ad will be visible on Google. Google Adwords is the best type of advertising for businesses to promote themselves.