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New Developments In Social Media (16-22 October)


Celebrities' Artificial Intelligence Versions Can Interact with Fans

Meta CEO Mark Zuckerberg has stated that celebrities' artificial intelligence versions may interact with fans in the future. Zuckerberg noted that this idea won't be implemented immediately due to concerns about celebrities' brand security.

Zuckerberg mentioned that AI assistants can assist celebrities and provide an enjoyable experience to consumers. However, celebrities believe that more security measures need to be in place to ensure that their AI versions do not lead to negative consequences or jeopardize their brands.

At the Meta Connect event, Meta introduced 28 AI personalities, including Kylie Jenner, Snoop Dogg, Tom Brady, and Paris Hilton. Nevertheless, the proliferation of AI-generated music and celebrity deepfakes on social media has raised concerns about celebrities' AI versions.

Spotify CEO Daniel Ek acknowledged concerns in the music industry regarding the spread of AI-generated songs. He stated that the platform is collaborating on solutions to protect artists. However, the digital music platform announced that it would not ban content generated by AI.

In July of the previous year, Hollywood actors and screenwriters went on strike, bringing the American film and television industry to a halt. One of the reasons for the strike was the inability of members of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) in the United States to reach an agreement that would better protect them from AI.

Zuckerberg believes that AI technology will create new opportunities in the entertainment world. However, more work is needed to ensure the responsible and safe use of this technology for both celebrities and consumers.

YouTube to Discontinue Affordable Premium Lite Subscription Plan

YouTube has announced that it will discontinue the affordable Premium Lite subscription plan starting from October 25, 2023. Premium Lite offered users an ad-free video-watching experience.

YouTube informed Premium Lite subscribers of this change through an email. The email stated, "We want to let you know that we will not be offering the Premium Lite version after October 25, 2023. We understand this may be disappointing, but we continue to work on different Premium Lite versions based on feedback from our users and partners."

Premium Lite was introduced in selected European countries in 2021, providing ad-free video-watching for €6.99 per month. However, this subscription did not include other Premium features like offline video downloads, background video playback, or YouTube Music advantages.

Premium Lite subscribers will now have two options. The first option is to continue using YouTube with ads. The second option is to upgrade to the broader-featured YouTube Premium subscription. YouTube also announced that it will offer a one-month free trial of YouTube Premium to Premium Lite subscribers.

This change by YouTube appears to be a decision aimed at optimizing their services, increasing revenue, and better meeting user needs.

TikTok Begins Labeling AI-Generated Content

TikTok has started labeling content generated by artificial intelligence (AI).

TikTok has made it mandatory for content creators to specify when they are sharing content created by AI. The company added a new "AI-Generated Content" option under the "more options" section during the video uploading process. Content creators can mark this option to indicate that their content was generated by AI.

This feature will help users better understand AI-generated content, making it easier to identify and prevent manipulation or deceptive content.

Labeling AI-generated content is also important for protecting consumer rights. Content creators often complain when their own content, created through their efforts, is shared by others under different names. This labeling feature will help protect the rights of content creators.

TikTok's move is expected to be followed by other social media platforms. Companies like Instagram, Meta, Google, and Amazon are also working on labeling AI-generated content.

The European Commission has also drawn attention to this issue. In June, Vera Jourova, Vice-President of the European Commission, stated, "Companies integrating productive AI services into their offerings, such as Bing Chat for Microsoft and Bard for Google, need to take the necessary measures to ensure that these services are not used by malicious actors to generate disinformation." TikTok's move is a significant step in increasing transparency around AI-generated content, allowing users to access more accurate and reliable information.




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