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With the advancement of technology today, many tasks can be accomplished over the internet. In fact, through social media platforms, people from different cities and even different countries can communicate online. Among these platforms, Instagram stands out as the most widely used one. Instagram enables individuals to communicate with each other by sharing photos, videos, and stories. Additionally, individuals who increase their Instagram followers and content engagement can earn income by collaborating with companies for advertising. If you also want to increase your followers, follow the steps below.

What Are the Methods to Increase Instagram Followers?

Using Hashtags

To enhance the growth of your Instagram account and increase follower count, you should use hashtags that are relevant to your posts. Choose these keywords by considering your account's concept and the subject of your posts. When selecting these words, opt for high-search-volume keywords that are relevant to your account's theme and topic. Through hashtags, your posts will be visible to users who don't follow you, potentially leading them to follow you.

Switching to a Business Account

By linking your Instagram account to Facebook, you can switch to a business account and categorize yourself accordingly. A business account allows you to analyze your posts and get to know your target audience. Through this analysis, you can determine which age groups you appeal to and identify the hours when you receive the most interaction. Additionally, with a business account, you can run follower ads.

Consistent and Thoughtful Posting

The most crucial method for increasing followers on Instagram and having the chance to earn income is consistent and thoughtful posting. The key is not to post excessively but to post at times determined by your interaction analysis. Also, pay attention to proper grammar, spelling, and punctuation in posts with text. Careless posts can negatively affect your target audience.

Defining Concept and Category

To identify your target audience and establish a presence on Instagram, you first need to determine your category. An Instagram account organized according to your concept will attract much more attention from other users.

Using Different Social Media Platforms

Another method for growing on Instagram and increasing followers is to use other social media platforms. By sharing posts through other accounts and tagging your Instagram account, you can reach a wider audience.

Contests, Giveaways, and Trends

Contests and giveaways are among the favorite activities of Instagram users. These methods, offering small prizes, increase follower counts. You can choose an appropriate prize according to your concept and organize a giveaway. When participation requires mandatory following of your account, you will experience a rapid increase in followers. Additionally, sharing popular posts and participating in trends can increase your chances of appearing on the Explore page and help grow your account.

Engaging with the Target Audience

On average, 15 people unfollow an account every day. Preventing this and gaining more followers primarily relies on communication. You can engage with users who like your posts by liking their posts, responding to their comments on your posts, and interacting with them through direct messages. By using direct messages, you can receive suggestions and feedback from your target audience and shape your page accordingly. Additionally, by using question-answer, poll, and survey features in your stories daily, you can keep your audience active.

Instagram SEO Optimization

Search Engine Optimization (SEO) refers to the improvements that help increase search volume and reach the top ranks in search engines. If you want to appear at the top when a keyword related to your concept is searched on Instagram, you need to perform this optimization. The following methods are part of this process:

• When using tags, choose ones that are relevant to your concept.
• Ensure that the information in your posts is accurate and original.
• The Alternative Text feature found in the advanced settings, which most Instagram users are unaware of, must be filled out.
• Your account's biography section should contain accurate tags and understandable words.
• Share effective and accurate location information.

Advertising

Instagram ads are a tool that allows account holders to introduce themselves more quickly and increase their followers. By promoting any of your posts on Instagram, you can reach much larger audiences.