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Following the significant momentum gained by the e-commerce sector, Facebook and Instagram continue to innovate in the online shopping space. Instagram, which has transformed its app into a semi-shopping platform, is now introducing new shopping tools to IGTV and Reels. So, don't be surprised if you start seeing tagged products within videos while watching videos on Instagram soon.

Instagram, one of the world's largest social media platforms, is continuously enhancing its shopping capabilities within its mobile app. According to announcements, Instagram is bringing the "shopping tools" features, previously available for main posts, to IGTV and Reels.

Instagram aims to create a new source of income for brands and influencers by introducing shopping tools to Reels and IGTV, allowing product promotions, brand introductions, and sales within both long and short videos. This feature is likely to be used for sponsored content as well, potentially increasing the revenues of brands and influencers.

Shopping tools for IGTV have been made active and available to Instagram users worldwide, while shopping tools for Reels are still under testing. Additionally, Instagram has announced that it is testing advertising on IGTV. According to the company, the revenue generated from IGTV ads will be shared with content creators.

By introducing "Instagram Checkout," an in-app payment option for businesses in the United States this year, the company is taking a revolutionary step towards making shopping one of Instagram's core functions. Currently, encountering products tagged within IGTV videos is highly likely, and the same will soon apply to Reels videos.