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When Google displays ads in search results, it expects your ad to meet the potential customer's needs and creates a ranking based on this expectation. Of course, this is not the only condition for your ad to appear at the top.

The relevance of ads to the web page, the quality score per keyword, and the alignment of ad texts with preferred keywords are also factors that influence Google's ranking.

Additionally, factors such as the absence of misleading redirects on the ad destination website, the originality of content on your web page, page load speed, and device compatibility are taken into account.

Besides all these criteria, you should also consider how dominant you are in competition with your competitors targeting the same keywords, how much you have set as the cost per click for these keywords, and the importance of your daily budget.