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Google recently announced that it will discontinue the operation of Business Profile websites as of March 2024. When users attempt to access these sites, they will be redirected to the relevant Google Business Profile. However, this redirection process will only be valid until June 10, 2024. After this date, attempts to access the websites will result in a "page not found" error.

This change aims to enhance the online experience. If you have a Business Profile website or your domain is .business.site, this change may be important for you.

When Will Google Close Business Profile Websites?

You may be wondering when Google will close Business Profile websites. The answer is that these sites will be closed in March 2024. Until June 10, 2024, users trying to visit these sites will be directed to your Google Business Profile. However, after June 10, access to these sites will not be available.

So, what should website owners do after this change? Business Profile websites provided a simple online presence linked to Google for many small businesses and entrepreneurs. Now, adapting to this change and planning for future steps has become important.

What Should I Do Before Google Business Profile Website Closes?

Here's a roadmap on how to adapt to the change:

1. Step: Review the status of your website. If your business has a Google Business Profile website or your URL ends with .business.site, be prepared for this change.
2. Step: Explore new platforms. Google suggests evaluating other platforms. Look into user-friendly website building tools that suit your business.
3. Step: Set up your new website. Once you find the right platform, start building your new site. Renew and improve your online presence to better connect with your target audience.
4. Step: Update your Google Business Profile. Ensure that your profile contains the most up-to-date information. Include your business details and the link to your new website to help customers easily find you online.
5. Step: Inform your customers. Inform your customers about the upcoming changes. This will ensure a smooth transition for both you and your customers.

This change offers an opportunity for many small business owners and entrepreneurs to rethink their online presence strategies. Adapting to this change may take time, but it can also be an opportunity to strengthen your online presence with a personalized website. By starting this process now, you can prepare your business for the future and stand out in the competition.