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We are excited to announce the launch of the new Google Analytics, designed to provide you with the essential analytics you'll need to be prepared for future challenges. You can access the new Google Analytics experience by creating a Google Analytics 4 property, formerly known as the 'App + Web' property."

Google shared a notification at the top of the page when you enter Google Analytics to inform everyone about the Google Analytics update and the new Google Analytics.

This update aims to provide marketers with the data they need to improve their return on investment and make long-term plans.

Key highlights of this update include:

• Smarter predictions using machine learning to identify trends
• Deeper integration with Google Ads
• Customer-centric data measurement
• More detailed data controls

What Google now calls "Google Analytics 4" is the default experience for new properties.

To stay informed about future improvements in Google Analytics, Google recommends creating a new "Google Analytics 4" property alongside your existing properties.